Apparently, Always thinks that 1) printing "Have a happy period" on the paper covering the adhesive on the pad 2) registering a Engrish-inspired domain name like "being girl" 3) offering "empowering" period e-cards is going to inspire something other than derision from the women that use their products.
Has no one told their marketing department that menstruating women can be a little, y'know, cranky, and should be indulged rather than provoked? Crampy? Bloated? Moody? Have an e-card! Hey thanks, everything is better now! Whee!!