If you happen to be in Vanuatu, or even if you've just been converted to Presbetyrianism against your will, today is John Frum Day.
In 1957, a leader of the John Frum movement, Nakomaha, created the "Tanna Army", a non-violent, ritualistic organisation which organised military-style parades, their faces painted in ritual colours, and wearing white t-shirts with the letters "T-A USA" (Tanna Army USA). This parade still takes place every year on February 15.
If you didn't get candy and flowers yesterday, perhaps painting a red cross on your garage and building a mock airstrip in your backyard will attract the Valentine's cargo that the westerners have been selfishly diverting to themselves for the last 50 years.