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Score one for the little guys, or , do not fuck with Husky Deli. - The inexplicable charisma of the rival [entries|archive|friends|userinfo]
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Score one for the little guys, or , do not fuck with Husky Deli. [Apr. 7th, 2006|10:25 am]
Just me.
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Down-home, family-run West Seattle deli beloved since 1932 for its homemade ice cream

This west Seattle deli has been a neighborhood institution for three generations. ....Homemade, hand-packed Husky Deli ice cream is the mainstay. Ice cream comes in more than 40 flavors, such as Oreo and Swiss chocolate-orange.

Besides the fact that the ice cream is good, there are many other reasons I love Husky- 1) they always have coconut, my favorite flavor, often spurned by other parlors 2) it's like $2 for an enormous single scoop 3) it's close to the West Seattle Easy Street records, meaning I can indulge 2 vices (Ice cream and used cd shoppin') with an easy walk.

So you can imagine my displeasure when a Ben and Jerry's "scoop shop" opened across the street from Easy Street last year. Ever time I passed that corner, I'd make the growling sound my cat makes when a dog gets too close to her. I feared a Wal-Mart or Starbucks effect and hoped that the neighborhood could support 2 ice cream stores in 3 blocks, since we seem to be able to do that for coffee shops.

In January, Ben and Jerry's locked the doors and put up a sign saying they were closed for January and February and would "see us in the spring" My first thought was, "Well, HUSKY stays open during the coldest months to serve ice cream, you pussies". My second thought was that January notwithstanding, some coconut ice cream would be delicious right now. And off to Husky I went.

I was gone for half of March, and I didn't get to California street much before my trip. I went last night for some Indian food, and what do I see on the B&J corner but paper over the windows and a sign announcing that Cupcake Royale is coming soon to West Seattle.

So long, you Vermont fuckers. Not only am I glad that the superior ice cream vendor prevailed, but I'm glad that your corporate site location people are apparently idiots. You have four Seattle locations (2 appear to be near or in SafeCo Field) , and so you decided the ideal next store should go 2 blocks away from a beloved store founded 19 years before Ben and Jerry were even BORN? Capitol Hill has no ice cream parlor (despite being the most densely populated neighborhood in Seattle) but West Seattle needs 2 in 3 blocks? McDonalds and Starbucks may benefit from that kind of saturation, but ice cream, maybe not so much.

Good luck to the Cupcake Royale people, who apparently did enough market research to know that no one else on California street sells cupcakes and thus may have a fighting chance.
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Comments:
[User Picture]From: rimrunner
2006-04-07 06:11 pm (UTC)
That particular storefront has turned over so many times, I'm starting to wonder if it's cursed. I hope Cupcake Royale can break the cycle. Cause, hey, cupcakes.

In other news, I had no idea Husky Deli even existed. Must rectify ASAP.
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[User Picture]From: holyoutlaw
2006-04-07 07:01 pm (UTC)
Cupcake Royale rocks. They're a local chain, at least. They have one near the Ballard Sonic Boom. Maybe their tie-in is proximity to great local CD stores. Hah!

I thought there was a Ben & Jerry's on Capitol Hill, but that could have been quite a while ago.
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[User Picture]From: rimrunner
2006-04-07 11:23 pm (UTC)
There was. There was also some other chain. They both appear to have closed during the dot-bust.
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[User Picture]From: ringbark
2006-04-07 09:56 pm (UTC)

The same, internationally

Rush Munro in Hastings, New Zealand, http://www.rushmunro.co.nz/ , has also survived onslaughts from the "big boys". Good for them. Your story of the local company prevailing is a wonderful one, and one that needs more replication the world over.
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[User Picture]From: lara7
2006-04-07 10:31 pm (UTC)

I have to ask...

...what the heck is "Feijoa"? the description: "The unique flavour of real feijoa" doesn't really help. Also, what do NZers call what we call "Kiwifruit", and is it an ice cream flavo(u)r there?
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[User Picture]From: ringbark
2006-04-07 10:59 pm (UTC)

Re: I have to ask...

Thanks for asking. Feijoa are grown in great quantities in New Zealand, and used in all sorts of things. I'm afraid I can't really describe what they are like, as it doesn't taste like anything else I know. http://en.wikipedia.org/wiki/Feijoa says "It has a slightly tart taste" and "Large quantities are grown in New Zealand, where the fruit is a popular garden tree, and where the fruit is commonly available in season. It is also possible to buy Feijoa yogurt fruit drinks etc. in New Zealand" which are true, but don't help much, sorry.

You'll sometimes see kiwifruit ice cream, but not often. New Zealand is responsible for renaming "Chinese gooseberry" as "kiwifruit" during the Cold War. Your fellow countrymen wouldn't eat a damn commie fruit, but were happy to eat a kiwifruit. Marketing, my friend, marketing.
Important note: the green fleshy thing is a kiwifruit. If you eat a kiwi, you will be prosecuted: it is an endangered bird. So don't ever say you're eating a kiwi: it is a kiwifruit. And don't ever call anything a kiwibird.
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[User Picture]From: raspberrypie
2006-04-07 10:12 pm (UTC)
well i'm glad that B&J left. and i think i've heard about Cupcake Royale on one of the cupcake blogs i read (yes, i'm weird).
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